Search and talk to anyone in your employees' networks.

FirmPlay for Dental Service Organizations (DSOs)

Introducing FirmPlay's DSO Customer Advisory Board (CAB), a group of innovative talent leaders who share our vision for social recruiting and want to be actively involved in building the best possible product to solve their recruiting challenges.

FirmPlay has helped other DSOs transform their recruiting by tapping into their employees' social networks. We want you to be able to do the same.

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Who's eligible?

Your DSO must meet these qualifications to join the CAB.

DSO or similar organizational structure where the recruiting function is centralized, not managed at the practice level.

At least 10 practice locations.

Robust Usage
Want to activate a meaningful number of employees as brand ambassadors on social media.

Social Savvy
Talent team has some experience with social media and/or recruitment marketing, or a strong desire to learn.

New Customer
Not currently a FirmPlay customer.

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What You Get

Forever discounted pricing.

Direct input on product features and functionality to meet your unique needs as a DSO.

Dedicated customer success team to help you design and implement an impactful social employee brand ambassador program.

Work directly with FirmPlay's founding team.

Co-presenter opportunities at recruiting industry events and conferences.

Quarterly CAB networking events to share recruiting best practices with other forward-thinking DSO talent leaders (optional).

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"With FirmPlay, we capture leads that are higher caliber than we might get from other channels. We’ve seen them move through the funnel to interview, to offer, and even to hire."

John Murphy
Director of Talent Acquisition, Aspen Dental Management Inc.


Who is FirmPlay?

The best DSO recruiting operations all have one thing in common: their best recruiters are their dentists, lab techs, hygienists, and support staff. Their voice is trusted and their networks are full of talent with similar skills and interests. 

FirmPlay lets you harness their trusted voice on social media, to generate word-of-mouth that drives leads and hires.


Why DSOs?

Dental Recruiting is in Our DNA
Aspen Dental was one of our earliest customers and helped us develop the initial technology.

We Understand DSO's Hiring Pains
We've built deep expertise around the hiring pains of DSOs and how social media can be a competitive advantage.

Built for Busy Dentists and their Teams
Dentists and staff are distributed across practice locations and always on their feet, so getting them to engage on social media can be challenging - we built our technology for this exact use case.

We Embrace Innovators & Disruptors
DSOs have a history of adopting modern technology to provide high quality dental care (e.g. in-office CAD/CAM, intraoral cameras, online record keeping and scheduling, etc.). We want to work with innovators and disruptors.

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"A way that we’re marketing to dentists are actually dental students. Of course students are on social media, so that’s one of our biggest avenues for not only just marketing to them but sharing our culture with them and engaging them to find out their interests, goals, and dreams post-dental school. And showing how Aspen Dental can help them achieve that."

Jessica Collins
Recruitment Marketing Manager, Aspen Dental Management Inc.

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Risk-Free Pilot, No Upfront Payment Required

For 45 days, work directly with our Customer Success team to onboard up to 100 employee ambassadors to start sharing more on social media with FirmPlay.

Understand whether an employee social sharing program is a good fit for your company, and whether FirmPlay is the right technology. All while gaining the valuable data you need to secure organizational buy-in and support.

FirmPlay's proprietary Explore | Engage | Activate framework makes it easy to get your employee social sharing program up and running quickly.

At the end of the 45 days, if you're not completely satisfied for whatever reason, easily opt-out with no payment required or further obligation.


Want to Learn More?

We'll reach out to schedule a 15-min phone call to see if there's a fit.